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Harnessing Facebook Reels15 Feb 2024

Harnessing Facebook Reels: A Game-Changer for Estate and Letting Agents


In a landscape where digital presence is pivotal, Facebook Reels emerges as a potent tool for estate and letting agents. Its ability to captivate and engage an audience is unparalleled. For those in the property sector, it’s a gateway to showcase the personality behind the brand and the properties they represent. The Zoe Napier Group’s journey with Facebook Reels serves as a testament to the medium’s efficacy.

The Transformation:

Six weeks ago, the Zoe Napier Group’s social media landscape was markedly different. With no reels on Facebook, Instagram, TikTok, or YouTube shorts, the leap to video content was daunting. The challenge? To not only start but to maintain a consistent and enjoyable video content stream that wouldn’t be sidelined.

The Strategy: A system was vital, and commitment was key. Each team member now plays a specific role:

  • Zoe Napier, the equestrian enthusiast and business owner, connects with the audience through her ‘Sunday Funday’ reels, offering a glimpse into her world with horses and a sheepdog in action.
  • Lisa takes charge of ‘Super Saturday’ reels, inviting viewers into open houses and providing virtual tours of the listed properties.
  • Greg, with a knack for the camera, creates ‘Sneak Peek’ videos, building anticipation for properties about to hit the market.
  • The remaining reels, crafted using professional property photos, including striking aerial shots, are set to trending sounds, creating an engaging narrative for each property.

Harnessing Facebook Reels with Social Angels

The Results:

The numbers speak for themselves. In just six weeks, the group’s Facebook reach skyrocketed by 90.6% to 143K, content interactions increased by 22.7% to 2.1K, and followers grew to 8.7K. Notably, link clicks also saw an impressive jump of 69%, reaching 4.8K. The organic content was the driving force behind this surge, accounting for a 71.9% increase in reach, with paid ads also contributing significantly (see attached statistics).

Harnessing Facebook Reels with Social Angels

The Message:

Consistency and a well-oiled system pay off. It’s not merely about starting; it’s about persevering, carving out a niche, and embedding social media into your daily business rhythm. This approach isn’t exclusive to us; any agency can replicate this success with dedication and a solid strategy.


The journey of the Zoe Napier Group with Facebook Reels is an inspiring blueprint for success. It demonstrates the untapped potential of social media in real estate. If you’re looking to ignite your agency’s digital presence, why not book a social media Zoom consultation with me? You’ll receive a complimentary digital report on your agency’s current social media standing and discover how we can elevate your strategy. Secure your slot now: Book a Zoom Consultation.

Call to Action:

Don’t let the digital landscape intimidate you. Embrace it, master it, and watch your agency flourish. It’s time to transform your social media presence. The first step? Click here to start your journey towards social media excellence.

I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to

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