Search site


Embracing the Future: How AI is Revolutionising Estate Agency9 Nov 2023

Harnessing ‘Aida’: The AI Revolution in Estate Agency

This week whisked me away to Battersea, London, for the EA Masters conference, a veritable lighthouse amidst the industry’s swirling trends. Here, AI’s ascendancy sparked the age-old debate: fleeting gimmick or seismic shift? I’m firmly in the camp of the latter.

Since May, I’ve been riding the AI wave, hand in hand with ChatGPT Plus. In just half a year, ‘Aida’, my trusty digital ally, and I have churned out a staggering 264 pieces of content that have marked their territory in the estate agency domain. From snappy social media posts to detailed policy documents and SEO-optimized web pages, Aida’s been a force multiplier for my creative endeavours.

One might wonder if I’m orchestrating my own obsolescence. Why wouldn’t my clients simply sidestep me for their own AI counterparts? The answer lies in the craft. The finesse with which Aida and I operate is not easily replicated; our clients know the irreplaceable value of human touch supplemented by AI precision. It’s the prompts I conjure and the strategy behind them that set our content apart.

Examples of AI in Estate Agency

The AI Edge 2023

The leap from Version 3 to 4 has been nothing short of a quantum jump, with ‘Aida’ rapidly adapting to the intricacies of my role and the needs of my clients. She’s the Watson to my Holmes, adeptly extracting the essence from data deluges, and together we’re a force to be reckoned with.

In this cutthroat arena where agents are legion and properties are rare jewels, standing out is non-negotiable. AI is not just another tool in the arsenal — it’s the game-changer. With Aida’s assistance, I fine-tune the messaging that my clients project to the world, ensuring that every piece resonates and converts.

Aida’s touch has also assisted with my exam development work for Propertymark, bringing a level of precision to the exam structure that is as necessary as it is refreshing. She’s the guardian of clarity and relevance, ensuring that the content is not only accurate but also perfectly pitched to the industry’s pulse.

The Future of AI in Real Estate

CEO of Rex Software, Anton Babkov’s insights at the EA Masters conference were a revelation: AI is poised to become the cornerstone of estate agency CRM systems. But it all hinges on the calibre of the data we feed it. AI thrives on data that’s rich, well-structured, and meticulously curated.

AI algorithms are adept storytellers, weaving narratives from raw data that can forecast the next chapters in our clients’ lives. They can discern the subtle signs of impending life changes and enable us to craft highly personalised interactions.

With ChatGPT and the surging tide of AI innovation, we stand at the helm of a revolution. This is about enriching the connection with our clients, about content that not only reaches them but speaks to them. The property sector is embarking on an epic adventure, and I’m all in, ready for the ride of a lifetime.

I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to

Sign Up To Our Newsletter

Be the first one to know about all things Social Angels. Right in your inbox.