Our 20 top tips to help grow your brand
and market your business
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Get your business on social media
There is no excuse for not having your business on the main social platforms: Facebook, Instagram, Twitter & Linkedin are a MUST.
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Interact with local businesses online
There is nothing like doing your research. What local businesses are active on social media? Find and and tag them, interact and build a mutual rapport.
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Immerse in your community
The majority of your business will probably come from your local community, so get involved, join local groups, network locally online and off.
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Use the best photography
No excuse nowadays for shoddy photography. Pay for professional imagery, stage your properties, use lifestyle and twilight images to really capture your audience.
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Work on your content strategy
Who are you targeting? What do they want to know about? Ask those questions and build your marketing strategy accordingly. You will have a number of strategies to pull into one place, it takes work to plan effectively!
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Run online groups
Landlord groups and local community groups are a fabulous way to showcase your expertise and to get your message over to a larger number of people all in one go. Perfect ways to gather referral business.
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Use video wherever possible
On any platform, video content improves your client engagement significantly. People’s time is precious so offering virtual viewings and how-to video guides are a great way to increase your audience.
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Keep your website fresh & awesome
So many people think the website is complete on the day it launches and that is so wrong. Day one is just the beginning and you should work on your website every day.
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Blog and guest blog often
Blogs are perfect ways to get Google to find your website and organically push you to the front pages, but you need to use original content, with great keywords and phrases, never duplicate copy or you could be blacklisted.
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Be an emotional storyteller
Humans respond to other people’s stories so tell a good story, make it real, compelling and truthful and you will quickly reap the benefits.
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Ask people to sign-up to your news
Make sure you have a pop up or email subscription button on all of your social pages and website, capture the data and work it! Remember it might be a long journey so keep going.
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Email nuture your sales funnel
Once you have a client’s email, make sure you use it. People will be on different journey timelines so do not lump everyone in the same audience, tag to separate and email accordingly.
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Never give to receive
Give your expertise and knowledge to everyone. One day they may need your services and if you have been the giver, it is likely to be reciprocated at some point in the future.
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Host or join webinars
In this world of Zoom & Facebook Live there is no excuse for not being seen on property industry webinars, either those you are hosting yourself, or giving your time to others in a guest capacity.
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Get your branding & voice right
Follow a brand but don’t oversell on social platforms, it is all about being personable and standing out, so work on your brand guidelines and different voice for each of your marketing outlets.
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Write a column
Editors love to have content, so get writing, add great articles to your own website, guest write for other influential players and reach out to local publications or newspapers too.
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Sponsored Ads
Get your audience correct, target the people you want, make your ad compelling and watch the leads come in.
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Landing pages for your ads are key
Make sure you have a specific landing page for your ad so you can capture exactly the data you want and can easily see your return on investment.
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Social share your properties
People on social media love to share articles, so ask them to. If you don’t ask you don’t get – so ensure you have the social share functionality on all of your property listings.
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Don't forget your SEO
Research how people find you and ensure you have all of the correct key words and phrases in your website, so that Google can find it easily and direct traffic directly to the correct pages.
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