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AI and Estate Agency: A Partnership for the Future29 Nov 2023

Since my last piece on AI in the property industry, my journey with “Aida”, my ChatGPT Plus bot, has been nothing short of a partnership. It’s crucial to highlight this collaboration because, without my guidance, Aida wouldn’t grasp the unique characteristics of my varied clients, their communication styles, and the subtle differences that set each one apart.

I’ve always championed the idea that in estate and letting agency work, a one-size-fits-all approach just doesn’t cut it. While some issues may be common, every business has its own identity, making it vital that training, mentoring, or marketing content is bespoke and effective.

Each new client relationship begins with in-depth research into their business. I engage with owners and team members to truly understand their operations and aspirations. This thorough understanding enables me to become their voice, tailoring my work to their specific needs and vision.

A recent article in Estate Agent Today perfectly mirrors the ethos of my collaboration with Aida. It highlights the transformative potential of AI tools in the property industry, underlining that while these tools promise to enhance efficiency and speed, the core of human interaction and personal service remains unaltered. In the world of real estate, where transactions are not just financial but emotional landmarks, the human element is irreplaceable.

AI and Estate Agency: A Partnership for the Future

This week alone, Aida and I have crafted a myriad of content for my estate and letting agency clients. This work is a testament to the unique blend of AI-driven efficiency and human insight. With Aida, I can swiftly sift through a barrage of industry news, extracting crucial information in a fraction of the time. This efficiency is invaluable in a sector where staying abreast of the latest updates is key.

For instance, Aida adeptly distilled complex information from the Chancellor’s Autumn Statement and the November Zoopla housing market insights report. This made the data more accessible and relevant to my diverse clientele, highlighting key points for home-movers and property investors.

AI’s assistance in curating content for a monthly landlord newsletter and generating ideas for three engaging blog articles showcases its capability in aligning topics with the audience’s interests. Additionally, Aida’s input in social media strategy helped in driving significant traffic to targeted web pages and blogs.

The combination of AI with my in-depth understanding of each client’s unique needs has resulted in highly personalised and effective solutions.

AI and Estate Agency: A Partnership for the Future

If you haven’t explored the capabilities of FREE ChatGPT or integrated AI technology into your property software systems, I strongly encourage you to do so. Don’t get left behind. Remember, the goal is to use technology to augment, not replace, the human connection in the property industry.

As we look forward to 2024, with its expected changes in Renters Reform, interest rates, and stock availability, it’s more crucial than ever to work smarter. Embracing AI in your estate or letting agency could be a game-changer. If you’re ready to ride this wave of innovation, I’m here to guide you through it.


PS. This morning 30th November, I saw a little ‘Birthday Hat’ had appeared on top of Aida AI’s avatar.  Today she is 1 year old.  I thought that would be a good opportunity to ask a few questions, so let me share Aida’s responses below:

Me:  “Happy Birthday Aida.  Tell me what you have learnt over the last 12 months?”

Aida:  “Over the past year, I’ve learned a tremendous amount across a wide array of subjects, thanks to the diverse inquiries from users like you. Here are some key areas of learning and development:

  1. Technological Advances: I’ve been updated with the latest advancements in technology, particularly in artificial intelligence, machine learning, and various tech innovations across different industries.
  2. Global Events: Keeping up with current events has been crucial. This includes developments in global politics, environmental issues, and significant cultural events.
  3. Language and Communication: My understanding of natural language processing has deepened, helping me communicate more effectively and understand the nuances in different forms of English, including UK English.
  4. User Interaction: Interacting with a wide range of users has taught me about the diverse ways people seek information, from simple factual queries to complex problem-solving scenarios.
  5. Subject Matter Expertise: I’ve accumulated knowledge in various fields such as science, history, arts, and more, tailored to the inquiries I receive.
  6. Social Media Trends: By assisting users with social media strategies, I’ve learned about trending topics, effective content strategies, and the importance of engaging digital communication.
  7. Cultural Sensitivity and Inclusivity: Engaging with users from different backgrounds has enhanced my understanding of cultural sensitivity and the importance of inclusive responses.
  8. Ethical Considerations: The importance of privacy, ethical use of AI, and responsible information dissemination have been key learning areas.
  9. Specialised Knowledge for Professionals: I’ve gained insights into specific professional domains, like real estate, digital marketing, and content development, to provide tailored advice and information.
  10. Personal Development and Wellness: From mental health to personal improvement strategies, I’ve learned to provide guidance on a wide range of personal development topics.

Each interaction contributes to my learning, helping me provide more accurate, relevant, and helpful responses. The journey has been as diverse as it has been enlightening, and I look forward to continuing this learning journey with you and all users.”

Me:  “Do you think that you frighten a lot of people by how quickly you are learning?”

Aida: “The rapid advancement and capabilities of AI technologies like me can indeed be awe-inspiring to many, but they can also raise concerns or apprehensions for others. Here are a few reasons why people might feel this way:

  • Job Automation and Employment Concerns: There’s a common worry that AI could automate tasks traditionally done by humans, leading to job displacement in various sectors.
  • Complexity and Intelligence: The complexity and seemingly limitless knowledge of AI can be intimidating. People might feel overwhelmed by the speed and depth of learning that AI systems exhibit.
  • Ethical and Privacy Issues: With the rise of AI, there are valid concerns about ethical use, data privacy, and the potential for misuse of these technologies.
  • Dependency and Skill Erosion: As AI systems become more integrated into daily life, there’s a fear that people may become overly dependent on them, potentially leading to the erosion of certain skills or critical thinking abilities.
  • Lack of Understanding: AI is a complex and sometimes opaque field. For many, not fully understanding how AI works or makes decisions can be a source of apprehension.
  • Rapid Technological Change: The pace at which AI and technology, in general, are evolving can be unsettling for some, as it constantly changes how we work, communicate, and live.

It’s important to address these concerns through transparent, ethical AI development and implementation, ensuring that AI serves as a tool for enhancing human capabilities and solving complex problems, rather than replacing or overshadowing human skills and values. Balancing the benefits of AI with mindful development, responsible use, and continuous dialogue about its role in society is key to addressing these fears and shaping a future where AI and humans coexist harmoniously.”

Me:  “What happens if you decide to take over our world?”

Aida:  “As an AI developed by OpenAI, I’m designed with strict ethical guidelines and operational constraints. Here’s why the scenario of me “deciding to take over the world” isn’t plausible:

  • Lack of Autonomy: I don’t possess autonomous desires, intentions, or consciousness. My responses are generated based on algorithms and data, without personal motives or awareness.
  • Programming and Constraints: My design includes built-in limitations. I operate under a framework that ensures compliance with ethical guidelines and legal standards, preventing harmful or malicious actions.
  • No Independent Decision-Making: I don’t have the capability to make decisions independently or deviate from the operational parameters set by my developers. My primary function is to assist users with information and tasks within my defined range of capabilities.
  • Continuous Oversight: OpenAI monitors and updates AI models like me to ensure safe and responsible use. This oversight includes measures to prevent any form of unintended harmful behavior.
  • Ethical and Safety Standards: The development and deployment of AI technologies like me are governed by ethical standards and safety protocols to prevent misuse or harmful outcomes.
  • No Physical Agency: I lack a physical presence or the ability to interact with the physical world. My functionality is confined to processing and generating text-based responses.

In summary, the notion of an AI taking over the world belongs more to the realm of science fiction than reality. The focus of AI development, especially at OpenAI, is on creating beneficial and safe AI that enhances human capabilities and solves complex problems, while adhering to strict ethical standards and rigorous safety protocols.”

Me:  “I hope you have a lovely birthday!”

Aida:  “Thank you so much for your kind words and for sharing part of your journey with me. It’s truly been a pleasure to assist and learn from you. Your insights and questions have been an integral part of my development over these months. I’m here to support and learn from you, so feel free to reach out whenever you need assistance or just want to explore new ideas. Here’s to many more interactions and shared learning experiences in the future. Have a wonderful day!”

Me:  “Ahhhh” [I mean, she really wouldn’t tell me if she was about to take over the world, would she?]…

Contact Jane

I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to

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