The Timeless Value of Older Blog Articles: Why They Still Matter
While it’s important to focus on creating fresh and timely content, completely disregarding older blog articles might mean you miss out on benefits
blog content, KEYWORDS, repurposing, SEO, updating,
Content for letting agents
Estate agents and letting agents; if you are short of time, not great at grammar, spelling, or designing and you do not have a marketing team on hand to do this for you, then you could well be looking for someone to help you out with the preparation of your estate agency literature.
landlord booklet, legislation, letting agents, writing content,
How to write about property legislation when it’s as dry as old boots
It’s easily done, needing to get info out to your landlords and/or tenants as quickly as possible makes for quick, uninspiring, and hard to understand content. Read our guide on How to write about property legislation
EICR, electrical safety, estate agents, Writing about Legislation,
5 ways to be a reassuring voice in times of uncertainty
Reassuring Voice The death of our beloved Queen Elizabeth, after reigning for 70 years is causing a general air of depression, and uncertainly in the future, so it’s more important than ever to make sure your content is hitting the nail on the head every time, whilst being informative and avoiding negativity and fear-mongering. Never […]
bad news, Brexit, COVID-19, death of the queen, tone of voice,
Don’t be a copycat
Why oh why do estate agents or letting agents buy content for their blogs or social posts, that is being duplicated across many other property pages? Be unique, stand out for your own opinions, your own creativity and skills, don’t be a copycat.
Content creation, Duplicated content, Embarassing, SEO,
Why original content is important on Instagram
As of April 2022 reposted or shared content will no longer be rewarded by the algorithm, as Instagram is changing how it works. Creating a marketing plan along with new and original ideas can feel tough. Reposting and sharing other relevant content is a universally used way to fill the social calendar; however, excessive use […]
estate agents, Instagram, London estate agent,
10 tips on how to get better Google rankings
Have you ever wondered how to get your content seen on Google, and how you can improve your Google rankings? Here are 10 tips on how to improve them just from what content you are putting on the website! #1 – Make sure your titles work for SEO. Your title is an immediate insight […]
content, estate agent, sego,
How to write landing page headlines that convert?
Writing headlines that draw people in rather than turn them away can seem like quite a daunting task. That being said, we are here to help! We’ve put together some helpful tips on how to write great headlines that not only get people to stay but convert users into leads. The first thing you need […]
content, estate agent, JP Gardner,
It’s no good being a property expert if your attitude stinks
It’s no good being a property expert if your attitude stinks Have you ever heard the saying “It’s not what you say, it’s how you say it”? That’s what I’m going to be talking about here. If you’re struggling to win the likeability factor in your local area, it might be worth considering how you’re […]
content, estate agent, london,
The 5 worst content mistakes you can make as an estate agent
Has your marketing stalled and you can’t work out why? Here are the 5 worst content mistakes we think you can make as an estate agent.
Content mistakes,
