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Google’s Great Bake-Off: The Recipe For Success For Your Estate Agent Website20 Nov 2023

When it comes to getting your estate agent website noticed by Google, it’s a bit like entering the grandest bake-off. You want your site to catch the judge’s eye (that’s Google!) and win that coveted blue ribbon prize. So, how do you whip up a website that rises to the top?

Here’s the recipe for success with the latest updates from Google’s kitchen.

  • Freshness is Key: Just like no one wants last week’s bread, make sure your website’s content is fresh off the oven. Keep adding new listings, helpful advice for home buyers and sellers, and the latest local property buzz.
  • Speedy Service: If your website takes ages to load, visitors will walk out the door. Google’s looking for speedy sites that serve up information fast, especially on mobile phones.
  • A Warm Welcome: Make your website a place where visitors want to stay for tea. Easy to navigate, pleasing to the eye, and responsive on any device – that’s the kind of hospitality Google and your clients are after.
  • Speak Their Language: Use the words and phrases your clients are typing into Google. If they’re searching for “dream homes in Chorleywood,” sprinkle that into your website content like a perfect seasoning.
  • Titles That Tempt: Your web pages need titles that make people want to click as if they were the tastiest treats in the bakery window. The more clicks you get, the more Google thinks you’re the “best in show”.

Google's Great Bake-Off: How to Bag the Blue Ribbon for Your Estate Agent Website

  • Picture-Perfect Properties: Show off your properties with high-quality photos. Label them well so Google knows that your images are just as relevant as your words.
  • The Social Scene: Share your latest posts and properties on social media. The more your content is shared and visited, the more Google sees you as the talk of the town.
  • Quality Connections: Links from other reputable sites are like endorsements from top chefs. They tell Google you’re a site of high repute.
  • Glowing Reviews: Encourage satisfied customers to leave positive reviews. Google reads these like five-star ratings on your favourite recipe.
  • Local Flavour: Sprinkle your content with local know-how. Mentioning your area landmarks and news tells Google you’re a local specialist.

Google's Great Bake-Off: How to Bag the Blue Ribbon for Your Estate Agent Website

Now, let’s not forget the latest scoop from Google’s own recipe book. The November 2023 core update has just been rolled out, and here’s what you need to know:

  • Google’s Core Update: They’ve tweaked their secret sauce again, so make sure your website is sticking to the recipe – high-quality content served up with user-friendly design.
  • Review System Overhaul: There’s a change brewing in the way Google stirs up reviews. Keep an eye out and adjust your ingredients accordingly.

By following these tips and keeping up with Google’s latest updates, you’re setting your website up for success. It’s about mixing the right ingredients to create a website that Google and your clients will love. So, roll up your sleeves, preheat your digital oven, and get ready to win that blue ribbon!

Ready to get a quotation for a new website, or to update your content?  Let us help!

Website content writing

I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to

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