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The Battle of Aesthetics vs Results: Choosing the Right Website for Your Estate Agency6 Aug 2023

The Battle of Aesthetics versus Results: Choosing the Right Website for Your Estate Agency

As an estate agency owner, you understand the significance of having a strong online presence. Your website serves as the digital storefront for your business, and it plays a crucial role in attracting potential clients and generating new leads. However, when it comes to designing or revamping your website, you might find yourself torn between two distinct approaches: choosing a visually appealing website for vanity’s sake or opting for a functional, results-driven website that brings you business. In this article, we’ll explore the difference between the two options and highlight why prioritising value over vanity is the smarter choice for your estate agency.

1. The Allure of a Vanity Website

Buy a new website for an Estate Agency client for vanity purposes as it looks good

A vanity website is characterised by its emphasis on aesthetics and design. It focuses on creating a visually stunning and stylish digital platform that captures attention and impresses visitors. The primary goal of a vanity website is to make a strong first impression and showcase the agency’s brand image in the best light possible.

a) Eye-catching design: A beautifully crafted website can leave a lasting impression on visitors, potentially making your agency memorable.
b) Brand identity: A visually appealing website can convey a sense of professionalism and authority, bolstering your agency’s brand.
c) Showcasing creativity: A well-designed website can demonstrate your agency’s creativity and attention to detail, attracting clients who appreciate aesthetics.



2. The Value-Oriented Website

Jane builds a new website for an Estate Agency client which bring leads and more traffic

A value-focused website, on the other hand, prioritises functionality and performance above aesthetics. It is designed with the primary goal of driving business results, such as lead generation, increased inquiries, and higher conversion rates. A value-driven website understands the needs of its target audience and ensures a seamless user experience that guides visitors toward taking action.

a) Conversion-focused: A value-oriented website is optimized to turn visitors into potential clients, leading to higher lead generation and sales.
b) User-friendly navigation: Prioritizing usability and user experience ensures that visitors can easily find the information they seek, promoting engagement and trust.
c) Search engine visibility: A well-optimized website that focuses on value will likely rank higher in search engine results, attracting organic traffic and potential clients.


3. Striking the Balance

Striking the Balance between a vanity and a value website

While the allure of a visually captivating website is undeniable, it’s essential to strike a balance between aesthetics and functionality. A website that blends attractive design with value-driven features can be a powerful tool for your estate agency.

Here are some tips to achieve this balance:

a) User Experience: Ensure your website is easy to navigate, with clear calls-to-action guiding visitors towards contact forms, property listings, or other relevant sections.
b) Mobile Responsiveness: With a significant portion of web traffic coming from mobile devices, it’s vital to have a mobile-responsive website to cater to all users.
c) High-Quality Content: Combine visually appealing elements with valuable and informative content that showcases your agency’s expertise and services.
d) Analytics and Testing: Continuously monitor your website’s performance using analytics tools and conduct A/B testing to optimize its conversion potential.


When it comes to choosing a new website for your estate agency, it’s essential to consider both the aesthetic appeal and the value it brings to your business. While a visually striking website can attract attention and showcase your brand image, a value-oriented website is crucial for driving business results and generating leads. Striking the right balance between the two will result in a website that not only looks impressive but also delivers tangible business growth and success for your estate agency. Remember, your website is not just a work of art; it’s a valuable tool to propel your business forward in the competitive real estate market.

We build value websites, they will have top-value SEO and call to action on every page and THEY LOOK FABULOUS TOO!

Check out our website packages HERE



I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to

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