It seems like only yesterday social media and the internet became a big deal. We now have platforms galore for buying, researching and entertainment too. Instagram, TikTok and Pinterest are all to name but a few.

For most of us, searching Google has become the norm. Whatever you need to know right at your fingertips. So it’s no surprise that Google has been one of the highest visited websites for many years.

The newest big social media thing is TikTok. It’s a visual platform allowing you to post short videos, whilst also being able to edit in-app. Born from a merge of the popular app Music.ly and Chinese company ByteDance, the app became available to the world in 2018.

Is this newbie really going to take over the ol’ faithful, Google Search?

Well according to Cloudfare it already has. TikTok claimed the most traffic of any site in 2021, rising from number 8 and knocking Google from the number one position. The app found success throughout the early days of the pandemic and continues to entertain teenagers and older audiences alike.

So why should you use TikTok to market your estate agency?

There is no denying the catchy songs and soundbite audio can get stuck in your head. You can catch us humming away whilst the coffee is brewing.

With this amount of popularity, it’s no wonder businesses have been using it to promote what they do. From behind the scenes videos to Q&A sessions, there are plenty of ways to interact with your audiences to draw them in.

TikTok Lives

One way to use this platform for your estate agency would be to use the Live video feature. This only works if you have over 1,000 followers however you could use this feature for fun or to entertain!

Why not go live and answer some commonly asked questions about houses, mortgages or moving? You could even do a live house tour.

Getting to build relationships with people you wouldn’t normally be able to, and reach clients in a different way can help to build your brand as a staple name. This will work especially well the more informative content you post.

What is it about the magic of TikTok that makes people watch?

Amongst other things, a survey of users reveals that TikTok is seen as the most authentic app. This authenticity allows for people to trust the content being published.

As well as this, with TikTok you get a wide variety of topics and content displayed on your ‘for you’ page. You don’t have to go searching for something specific (although you can) it’s brought to you all on a handy reel. This works in your favour as you are more likely to be seen by the people who are looking for content similar to yours.

Katie Gillingham

Katie is a Freelance Copywriter living in rural Dorset with her daft old Labrador. She first started writing content for the property industry back in 2015, and loves nothing more than bringing brand voices to life!